Question for fellow bloggers: Best word count range for engagement?

Hey there fellow bloggers! I hope you are having a wonderful weekend!

A question for you. In your experience, what length of post has the most engagement for you?

In today’s information-overload culture, with ever-shortening attention spans, it seems prudent to keep posts as short as possible. But to cover a topic with any depth requires a minimum of 1000 words or more, at least that is what I have found.

Do you get more engagement with short posts? Do your longer posts get less or any? Curious to know specific stats, as well as general informed opinions about the matter.

It is not possible to make all posts brief, but I could certainly redouble my efforts at brevity if it is recommended to do so.

Looking forward to getting your feedback!

Cheers,

Summer

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About Summer Sorensen

My aim: to live out Jesus' greatest commands (Matthew 22:36-40) & have the most fun while doing it.
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3 Responses to Question for fellow bloggers: Best word count range for engagement?

  1. Hey Summer!

    In my experience writing about 500-700 words is good for engagement, and I usually link to an essay or book I have written in case people want to go more in depth on the subject. I like to go easy on people!

    But I agree with you, often you need more words if you want to cover something in depth. In which case, breaking up the post with sub-headings and pictures helps. But anything over 1200 words and I feel a lot of people won’t read the post properly, however good your content is. I know that I get eye strain if from too much screen concentration, so short bursts of around 500 words work best for me.

    That’s my tuppence! 🙂

    Blessings,

    Steven

    • Summer Sorensen says:

      Thanks for the comment, Steven! Very helpful. Also — you’ve written essays and books? That’s amazing! I’ll have to take a deeper look at your stuff. Cheers!

      • Aw, thanks! My two books are relatively short, but I’m pretty pleased with them! And on my blog there’s an Essays page where I’ve made a few essays available as free PDF downloads 🙂 Have a great week, Summer!

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