The Upsides of Social Distancing: An Introverted Entrepreneur’s Take

The following is a tale of the upsides of “social distancing” as an introverted entrepreneur.

If you would have told me, even a month ago, that the current state of affairs would be the case in the dealing with the COVID-19/Coronavirus pandemic, I would not have believed you. Would you have believed you?

And yet, here we are. Basically on lock down for at least two weeks. I see the wisdom of all the shutdowns and cancellations. Honestly, I don’t mind it.

I know extroverts and otherwise highly social people that are getting stir crazy right now, and I feel compassion for them. This must be terrible.

For me, as a solopreneur/entrepreneur who also happens to be an introvert, I personally am embracing this “social distancing” with fervor. I’ll briefly share why.

An inside look at the insanity

As a new business owner, who also has a side gig to help pay the bills, regular networking activities, a husband and two cats at home, volunteer work, and active involvement with friends and family, I feel perpetually behind. All the time. I would imagine that is a feeling shared by many, not just business owners. I get it. That is life in the 21st century.

But when I work late into the evenings, all day on Saturday and part of the day on Sunday (which I most often do), and still feel like I barely made a dent in my to-do list of business and housework tasks, it can feel like a hamster running on a wheel. Always moving, but never going anywhere.

I have big dreams and ideas of things I want to do for my business … just never enough time.

The introvert admission

Jump to Thursday, March 12, 2020. That’s when the closure announcements started rolling in like the frothy foam on a breaking ocean wave. As meeting after meeting, event after event got cancelled, my calendar went from fuller than I care for to very empty.

And I love it.

What better time to start chipping away at those big projects that never get started because I know they will take hours of time that I can’t seem to find? Why not use those windows of time that are committed to meetings, and get some reading or cleaning done? Or sleep in?

I have, and I will continue to do so, thank you very much.

As for the missing social interaction … I can’t say I’m missing it. 🙂 I love my friends and family dearly, and I look forward to seeing them again soon. However, for this over-scheduled introvert, a forced break is like a sigh of relief.

Since my business is new, and my client load has room for growth, I’m in a position of not having to worry too much about loss of income. I’d have to have some in order to lose it. 😉 (I do have some, but my side gig is still my primary source for now.)

In conclusion

I’m grateful that I can work online. As long as clients can pay, my work goes on.

It is a treat that social media allows us to stay connected digitally, even when we aren’t meeting in person. If this would have happened 15 years ago, we’d be in a lot worse shape on many fronts.

It is a blessing in disguise to have extra unanticipated free time. I am trying to make the most of it.

I’m sure as this quarantine stretches out, I’ll start to get cabin fever and be ready to hang out with people again. Until then, this social distancing as an introverted entrepreneur is like a dream come true. How are you coping with the quarantine? Are you having cabin fever yet? Getting projects done? Please leave a comment with your thoughts!

Posted in Opinion, Productivity, Professional Development | Tagged , , , | 1 Comment

4 Marketing Trends for 2020: My Takeaways from Social Media Marketing World

I just spent six glorious days in lovely San Diego, California. Having completed my Bachelor’s degree there, it felt like coming home again. Well, at least home to the place I had the privilege of living for 2.5 years but had to move back to my actual home immediately after because I couldn’t afford to stay in Southern California. 😉

The primary purpose of my trip was business — attending Social Media Marketing World, a conference I’ve had my eye on since 2012, but never could quite make it. Now that I work primarily for myself, I pounced on the opportunity to attend. As an entrepreneur who makes my living helping small businesses with copywriting and social media, I would be crazy to not attend one of the most prestigious conferences in that arena if it were within my grasp to do so.

The conference was three days, bringing me to the sweet secondary purpose of the trip. Pleasure, of course. My dear friend Kim relocated to San Diego county a little over a year ago and the ability to visit and stay with her is what made the trip a no-brainer. Furthermore, I have some friends from college days who still live in the area, so I figured I might be able to sneak in a visit with them also.

For the sake of making this post more palatable to folks who don’t know me, and are interested mainly in my takeaways from the conference, I’ll start with those. Some personal stories will be sprinkled in after that. You’re welcome. 🙂

Preconference deluge

To preface my takeaways, I’ll admit that I was a little overwhelmed before I even set foot in the San Diego Convention Center. The SMMW team puts an incredible amount of strategic forethought into making the conference as exceptional as possible for the attendees. That begins WEEKS before the conference.

First, they invite you to join the Facebook community group, which is full of separate chat groups with dozens, if not hundreds, of niche industries and interests. The organizers constantly engage the massive group with questions and helpful topics for the uninitiated.

Then there’s the app. I’d never attended a conference where you can plan out your agenda in advance on the app. Within the app, there are similarly dozens of separate strings of conversation happening.

This newbie was inundated with a flood of information. It was a lot to take in. However, it all served a purpose: to give attendees every opportunity to come prepared, and ready to connect with others. That became clearer as the conference got underway.

Setting the scene

Upon walking into the Convention Center, the great effort to set the mood for a party was quite apparent. Loud, lively music playing, and smiling staff members in branded t-shirts ready to direct you and answer any questions. There was even a dance team/flash mob that entertained the scores of folks eagerly anticipating the conference kickoff.


The Social Media Marketing World flash mob!

The networking plaza … and a humorous encounter

Corresponding to the many chat genres in the Facebook group, the networking plaza had a table set up for each one. Industry niches (e.g. tourism, media, entrepreneurs), personal interests, various industry topics … there were dozens of themed tables where you could join a conversation with like-minded individuals.

There was so much going on at all hours each day that I under-utilized that resource. I knew I wanted to make an appearance at the introvert table — I’d had some amusing convos with fellow introverts in that chat spot on the FB group, and I thought it would be fun to meet some of them in person.

When I finally had the chance to swing by the table on the last day, this is what I found:


OK, so no one feels like gathering to talk, evidently! 🙂

We introverts can be an elusive bunch, so I got a good chuckle out of that.

Now, onto my top four takeaways for marketing from #SMMW20:

1. I’ve got to include video in my marketing plan. Video is the way of the future. Get cracking!

This has been on my radar as a marketer for a few years. It’s been widely reported that social platforms reward video (especially live video) with greater reach than text, even text with pictures included.

I have endless excuses to not do video. I’ve used them regularly. I’ve been incrementally doing more video content, but it has been very irregular. After several of the sessions, most notably the statistics-rich keynote from Mike Stelzner (CEO of Social Media Examiner), I realize it is time to put my excuses to rest and GET ON IT.

As a side note, after the second day of the conference, I found myself wide awake the majority of the night, thinking about all the things I was learning … and processing a new focus for my business, which is quite exciting! I’ll share details on that soon.  A lot of research and planning to do in the meantime.

2. I need to put prices for my services on my website.

Marcus Sheridan, the closing keynote speaker, made a very compelling case for posting prices on my website. This is something I’ve thought about but not gotten around to.

Sheridan had the audacity to call out my primary excuse. It goes something like this: “I can’t put prices on my website, because every customer has a unique situation with a custom quote required.” He cited that very thing. Ouch.

He made a compelling case for posting those prices, backed with data and compelling self-examination revealing that:

  • Posting prices increases the chances of getting business.
  • I might be losing business with people who come to my site looking for prices and move on when they don’t find them.
  • Having prices available builds credibility and trust.
  • The excuse that my competitors may get my business if I am too expensive is bunk. Competitors don’t pay my bills, so why let the fear of them reduce customers’ trust in me?

3. Storytelling, and similarly, telling my story, is a critical piece to my marketing.

We are all drawn into stories. Folding stories into the fabric of my marketing draws people in. Furthermore, to loosely quote Marcus Sheridan, “the world needs to hear what life has taught you.” It was great to be reminded of this.

4. It is not about me. It is about my customers. Solving their problems is key.

I know this. Hearing it repeated over and over in different ways, by multiple speakers, gave it a fresh spin to get through my thick skull.

Skip self-promotion. Cut straight to the chase of addressing the customer’s problem (preferably, with the use of a good story when appropriate) and make a clear case for how I will solve it.

There is an abundance of additional takeaways and minutiae that I could include, but that is the top four.

Now, onto the personal fun stuff. 🙂

I flew into San Diego Friday morning, so I could hang out with my friend and gracious host Kim Friday and Saturday before the conference started on Sunday.

With a few hours to kill before she got off work, I made a beeline to the beach to grab lunch at a spot I’d been meaning to try out since my last visit to the area. Pacific Beach Alehouse did not disappoint.

Pacific Beach Alehouse

The view from the deck of Pacific Beach Alehouse. 🙂

Friend shenanigans included a trip to a local winery and a lovely hike at the oceanfront Torrey Pines State Reserve — another item on the to-do list for quite some time.

Torrey Pines State Reserve hiking

Coming from the drippy Pacific NW winter, I was eager to rock a tank top in March.

As it turned out, I was also able to connect with two of my college girlfriends for lunch right before catching my flight home. I located a New Zealand themed restaurant near our target area, and my friends were gracious enough to agree to meet there. My enthusiasm for all things Kiwi has been bubbling over since my trip there in January 2019 — which you can read about here.

Dunedin New Zealand Eats

L to R: Alicia, yours truly, Jen. I also heartily recommend “Dunedin New Zealand Eats” if you are in San Diego.

Dunedin New Zealand Eats

Dunedin New Zealand Eats — a great spot

All in all, I had a wonderful time. I’m grateful for the opportunity to learn an incredible amount of things that will not only help me grow my business but will enable me to provide greater value to the clients I serve.

It is always a treat to spend time with dear friends as well.

Thanks for reading this post! If you attended Social Media Marketing World, I’d love to hear your takeaways also.

If you didn’t, please let me know if you have any questions about social media marketing that I can answer for you. I look forward to sharing my knowledge!




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May I Have Your Opinion? (Favorite Topics & A Quandary)

Dearest Reader,

I’m working through a bit of a challenge in my posting topics, and I wanted to ask your opinion.

This has historically been a variety blog. I write about whatever topics come to mind. Christian discipleship topics are what most often fill the pages; I delight to write about what I am learning as I study God’s word, read and listen to biblical exposition and live out my faith. With my primary goal of bringing glory to the one true, triune God of scripture, those topics are near to my heart and mind.

My challenge, however, is this: I have two conflicting principles I am trying to reconcile.

1) The conventional wisdom for blogging is that one should focus on a niche and write consistently on that topic. The reasoning is that by doing so, you not only have the potential to be regarded as an expert and thought leader on that topic – which can lead to other business opportunities – but that it is the surest way to grow your blog readership because generalist blogs are a thing of the past. People seek out niche content.

I agree with that and see the wisdom in that philosophy.

However …

2) I love variety too much. I even wrote about it. In addition to Christian discipleship/biblical topics, I also dabble in productivity, lifehacks, health, fitness, recreation, travel, humor, and miscellaneous matters of culture and politics.

I’ll be honest – I don’t like the idea of picking just one genre.

Recently, I recorded a video on social media soliciting the opinions of my friends and followers regarding this challenge about what type of posts they like to read from me. I got a mixed bag of feedback.

I thought it appropriate to open up the question directly to my beloved readers (maybe I should have done that first!). I share most of my posts on social media, which does open it up to more people. The majority of my readership comes from subscribers, search engines, and some who happen to find my posts in their WordPress feed.

So, what do you think?

Which type of topics do you most enjoy, of those I mentioned above? I’d greatly appreciate your feedback. If you are reading this, it means that you are one of the “founding readers” of this blog. I want to hear what interests you and what type of posts you’d like to see more of. (Even if they include sentences that end with a preposition.)

Yes, I’d like to grow the readership of this blog beyond a handful of family, friends and random social media people. The search engines make that possible, but it is a slow journey to significant traction. Yet, I’d also like to write for the people who have supported me since the beginning – YOU.

I’d love your candid feedback not only on the post topics you like but on the quandary of whether to niche down or keep the variety. Your opinion is important to me!

As always, thank you so much for reading. I really appreciate it!

Posted in Blogging, Opinion, Random | Tagged , , , , | 2 Comments

How Long is it Appropriate to Leave Up Your Christmas Tree?

This is a question I’ve seen circulating on social media, and something I wonder about every year.

Some type A folks take down their tree on December 26th without fail. To me, that is too soon. It actually stings a little to think about it.

Others leave it up for New Year’s, then promptly remove it on January 2nd. Good on them for being so efficient.

I always aim to take mine down the weekend after New Year’s. It rarely happens.

To provide excruciating sentimentality to the mix, I wrestle with this dilemma…

… taking down our tree is like giving up on the joy, cheer, and delight of the Christmas season.

… We wait all year for Christmas. Having the tree up for only 2-3 weeks just isn’t enough!

… In the Pacific Northwest, November – March is pretty dreary weather. Breaking that up is the “holiday season.” After January 1st, we have nothing but cold and rain to look forward to … for MONTHS. Taking down the tree is an acknowledgment that you accept the fact that WINTER IS HERE. It feels like admitting defeat.

I understand the mindset of the December 26th crowd, but I just can’t get on board with it.

As of January 11, 2020, our tree is still up, and I am enjoying its beauty as I write this.


The answer to the question, “How Long is it Appropriate to Leave Up Your Christmas Tree?” comes down to this: as long as you want.

Since I didn’t get around to taking it down last weekend as I intended, I am now engaging in the “peel the band-aid off slowly or tear it off?” debate, Christmas tree style.

Judge me if you want. I’ll just scoff while I sit down on the couch with a tasty beverage and watch some Netflix … with my lovely tree as the backdrop.

When do you take your Christmas tree down?

Posted in Christmas, Holidays, Opinion | Tagged , | 2 Comments

A “New and Improved” Way to Tackle the New Year

Is that title presumptuous enough for you? I sure hope so, because I worked hard to make it that way.

OK, maybe I didn’t. But it is still bordering on presumptuous.

In all honesty, “A ‘New and Improved’ Way to Tackle the New Year” is just my seemingly self-important way of saying, “Hey — I discovered something that I like better than the old way of doing things.”

And that new way is simply this:

Rather than put pressure on myself to be fully prepared for the new year on January 1 —

— the previous year’s activities and progress analyzed

— the new year’s goals fully written out, with a rock-solid action plan included

— stirring up dust from a flurry of productivity, off to the races

… I decided that New Year’s Day is just another day. My new outlook is treating all of January as “New Year’s Month.”

That is to say, use the whole month as a springboard to start fresh. Take time to thoughtfully evaluate each aspect of life — personal, spiritual, health, relationships, business — and methodically determine what worked, what didn’t, and what needs to change.

With New Year’s Day coming as the third and final holiday in the “season” we in western culture are all pretty overloaded with activities and to-dos during the fourth quarter. All year, actually.

As I get older and more in sync with how I work best, I’ve realized that as a laid-back introvert, I move at a slower pace mentally than your classic type-A extrovert. I need more time to process and evaluate things.

In order to even begin processing things, I need to decompress from the busyness. That is a step that I can’t skip if I want to continue being effective. I need peace and quiet to be alone with my thoughts. That helps me unclutter my mind. Only then can I begin to work towards my strategic planning.

There is a whole lot of noise and fuss that goes on in the media space about the hubbub of starting fresh on January 1. That’s great, and there is no problem with that.

I’ve come to realize that a lot of that stuff is propagated by type-A extroverts who have programming to fill, or media content to create. That doesn’t mean that I need to blindly follow their lead.

Neither do you.

If you are one of those types, more power to you. I used to think I was. If you’re already moving 100 miles per hour, go you.

I’m just simply introducing the realization I had that we are all free to do things the way that works best for us as individuals. It was kind of a big deal for me to come to that conclusion.

How do you do your New Year planning?


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2019: Year in Review

I’ve come to appreciate that each year is unique in its own way. Though many things remain the same year over year, different themes and challenges emerge each lap the earth takes around the sun.

As such, I thought it fitting to document an overview of 2019. It did not disappoint in terms of uniqueness among the years. I recognize that this type of post is most relevant to a small group of readers: those who care about the minutiae of my activities. This is written for them, and for me. Lord willing, if I am still around in 15 or 20 years, this post will serve as a memorial to the year and all its happenings. So without further delay, I’ll jump in.

On a personal note, 2019 started out in dramatic fashion with the stuff my dreams are made of, with a trip to the magnificently beautiful south island of New Zealand. You can see pics and stories at this post. It was difficult to put into words the beauty we beheld there, but that post is my attempt to capture it.

Upon our return, we welcomed into our home two adorable sister-kittens (from the same litter) which were up for adoption from a family in our church. Marge and Velma added double trouble fuzzy delightfulness and filled the hole in our hearts left by Toonces, our 16-year-old cat who we’d put down last fall.


Marge (left) and Velma chillaxin, like cats do. They sure grow up fast!

On the business front, a significant happening in 2019 was the realization of my long-held dream of starting my own business. For a bit of background info, check here. SummerTime Communications is my freelance writing/social media management/marketing consultant company. It has been a wild adventure forming and learning how to run, a solopreneur enterprise. I’ve tackled many challenges and will continue to do so as I move forward in my business endeavors.

I’m grateful to my friend and boss Larry White, who has provided me a flexible part-time job these last two years as I work towards my business providing a full-time income for me.

Just as I wrote about in my 2018 year-end summary, 2019 was full of foreign-to-me freedom; the freedom of time. I love it every bit as much as I thought I would.

The reality of entrepreneurship

Though my time was not under the control of a 40+ hour office job, as in my entire previous career, I found that owning my own business meant a new kind of freedom — the freedom to work seven days per week, with unlimited hours. Tee hee hee. Other business owners will know what I am talking about.

Replacing the stress of working 9-6 and occasional evenings and weekends was the responsibility of completing client projects, figuring out price structures and contract details, overcoming technical difficulties, and delivering work on time and in a manner about which I can be proud. Regardless of how long it takes.

I spent the majority of my weekends either doing client work or necessary administrative tasks for my company. I’ve always tried not to work on Sundays, but I found that work crept its way even to the Lord’s day during deadline-intensive periods.

No more hiding behind a company, delegating to other employees, or blaming a boss for anything. As a one-woman shop, it is all on me to get it done and do it right. Every new project meant building a template (both in the document and in the process) from the ground up. This is where, in retrospect, I’m glad I spent so many years working for small bootstrapping companies. My years of experience inventing processes and creating corresponding documents have come in quite handy.

My husband Mike has long held a side business as a watercolor painter in addition to full-time work, so he was understanding about his workaholic wife.

Different, but not worse

As I opined in my summer 2019 summary post, our normal recreation-packed third quarter saw less outdoor adventure and more, you guessed it — working. Yet, we still had plenty of fun. We also recognize that this is the stage of life we are in now. We’re both hustling to build our small businesses, to make them more profitable for the future.

Somehow it feels a lot less like work when we’re doing it for ourselves instead of a corporation, and endeavoring to make our passions pay more of the bills.

So in a crude summary, 2019 can be largely boiled down to New Zealand, kittens, and working.

When I put it that way, it sounds pretty good actually. I have no complaints about the year. I am extremely grateful that we have had the opportunity to travel, pursue our business dreams, and have a couple cute cats at home to boot. God has truly been kind and merciful to us, and we give Him the praise and glory for His generous provisions.

What word or sentence would you use to describe YOUR 2019?



Posted in Blogging, Opinion, Professional Development, Random, Travel | Tagged , , , , , | 2 Comments

Maybe Things Aren’t as Bad as We Think: An Optimist’s Take on Political Incivility

In the United States of America, we are more divided as a nation than at any time in recent history. While I wasn’t personally alive during the Civil War (despite what small children might think regarding my ancient status), my knowledge of it makes me conclude that the deep divisions in ideology were also largely geographical. That is the north vs the south. So people were living in areas that were removed from political opponents.

Not so today.

We now get to rub elbows with those who hold opposite views from us on all matters political and cultural. We aren’t separated geographically.

So what are we to do, and how are we to behave in light of this?

First of all, I would like to point to what I consider three of many culprits in the rapid destruction of civil discourse in America:

  1. 24-hour cable news
  2. Social media
  3. Shrinking critical thinking

Like it or not, both of these items play a major role not only in the sheer volume of information we take in but in how that information is presented to us.

In the case of cable news, the networks have to fill air time around the clock. No easy task. Somewhere since CNN first launched in 1980 as the first cable news network, to today, the options have multiplied and slowly but surely shaken off the veneer of objectivity for which journalists used to strive.

As observant people will readily tell you, each cable news network has a distinct political leaning. CNN, which started out as more objective, has now positioned itself firmly to the left. MSNBC also leans left, and Fox News is where you go to get conservative takes on the news.

With cable news, we can tune into the network that shares our ideology, and get a never-ending stream of news coverage and commentary that is presented in a way that advances a particular agenda while ignoring, belittling or even demonizing opposing viewpoints.

With social media, we customize our feeds to follow people, news sources and organizations who give us the content we want. We digest the viewpoints of thought leaders we champion, cheer on their hot takes, and disparage those they do.

We can fine-tune our media consumption to take in only that which supports our pre-conceived ideas about how the world works or should work. To put it bluntly, it is far too easy for us to passively take in an overflow of information – much of which is biased – and not stop to think about what we are taking in or critically analyze anything.

That is not a healthy or productive way to exist, in my opinion.

Just as children that are over-parented and protected from every germ, injury or trauma they might experience in their formative years can be subject to crippled coping skills in the real world, young adults and beyond that are shielded from opposing viewpoints are left with a dangerously incomplete understanding of life and the human experience.

The result? At best, stunted interpersonal and potentially damaged relationships. Complicating this is when we only receive caricatures of the other side’s view, which can be slanted or inaccurate.

Compounding the problem further is what seems to be a rapid disappearance of critical thinking skills and an increased absence of fact-based reasoning, in favor of emoting or “thinking with feelings” at the expense of logical evaluation. That is the subject of another post or series of posts.

This is the set up to the situation at hand. With that, I’ll introduce …

My thesis

Here is my thesis, stated as a question: What if the state of the national discourse is not as bad as we think? That is, what if it is not as divisive as the news media would like us to believe it is? What is the possibility that we are all getting played?

My answers are: it might not be, and it is quite likely.

I don’t spend much brain power ruminating on conspiracy theories, but I do have a reasonable belief that the individuals who run media companies have an agenda. Most people do, so why would a media CEO and his or her board of directors be any different? Furthermore, I find it reasonable to conclude that those who own platforms have a real and vested interest in using them to further their agenda, whatever that may be.

Playing into the equation is the fact that humans are easily influenced by what they see, read and hear. That is neither good nor bad, it just is. The observation has been made that we are like sheep (which are not particularly bright animals), looking for a shepherd. We are looking for a voice to guide us; a source of inspiration and leadership. When we find one that resonates with us, we are likely to follow it.

Then things can get complicated. Well, either over-complicated or under-complicated depending on your perspective. Once we’ve found an influence we admire, we have a tendency to cling to it loyally and put aside objective reasoning. I think often we do so without even realizing it. I know I do sometimes. We eat up the words of our favorite pundit, retweet and share without stopping to critically analyze the truth factor in what they say.

All those aforementioned things in play, in my observation, work together to drive a divide between us that may be artificial; certainly not as deep as we may think it is.

For example

To demonstrate my theory, let’s take a real-life scenario. Pretend with me that you wake up late one day. Running behind, you don’t take the time to check your phone, fire up your home computer, or turn on the TV. In other words, you don’t let media intrude into your world.

As you stop at the coffee shop and chat with the barista, or step into a store or restaurant to grab something for breakfast, do you randomly pick a political fight with those you encounter? If you answered yes, I’m sorry.

I’m hoping and assuming the answer is no for the majority of readers.

The point? We are not naturally prone to argue with strangers over our differences. Apart from the influence of media, we are apt to engage with one another as humans, not as political enemies.

That person I enchanged friendly banter with as I walked past them on the street, could very well be someone whose ideology diminishes my hope for the world. They might think the same about me if they saw what I tweet about.

My plea

My eternal optimism sees that each of us, beyond our ideologies, is someone who needs to be loved, wants to belong, and craves acceptance and community. To get spiritual (because that is what I do), we are all made in God’s image. As we read in James 3, it is contrary to God’s intent for us to tear one another down, while at the same time giving lip service to honoring our Creator.

Here is my plea: let us act like humans toward one another, not like caricatures of what we believe our political enemies are.

How can we do that?

Here are a few ideas:

  • Identify someone who has opposite viewpoints from you, and ask them questions honestly. No ax to grind, no judgment. Find out what they believe and why. Perhaps you’ll find that their motives are better than you thought.
  • Make an active practice of looking people in the eyes and smiling at them – especially people you wouldn’t normally talk to.
  • Assume that you can learn something from everyone. You can’t truly know what the other side believes until you talk to enough people and understand where they are coming from well enough to articulate their viewpoint fairly to someone else, without putting a biased spin on it.
  • What would you add to this list?

I personally know many people I have a lot of respect for who have radically different political leanings than I do. I can sense that we aren’t as close in an era when political grievances get aired publicly on social media. Or maybe it is a perception on my part only. Regardless, I still value them as people and should take my own advice above.

Call me an optimist, or an idealist. I simply insist on believing that our common humanity, when we emphasize that, can lead to greater unity,  in the real world and out from behind screens.

Posted in Advice, Opinion, Political Musings, Self-Improvement, Social | Tagged , , , , | 4 Comments

Giving Thanks for Those Who Paved the Way for My Entrepreneurship (SummerTime Communications)

The end of 2019 looms near, and once again, it is November, the traditional American month of giving thanks. Not only that, in the social media era, it has become popular to post items of gratitude regularly throughout the month.

My perhaps vain refusal to jump on the bandwagon for social media trends often precludes me from participating in things like “30 Days of Thanksgiving” or similar initiatives. For the record, I actively think about gratitude all year, thank you very much. (Was that a pun?) I try to regularly dwell on my many blessings and thank those who are responsible for them when appropriate.

However, I wanted to do something in the spirit of gratitude but with a different twist. Different twists are my thing. As I reflect on the wild ride that 2019 has been so far, I have much for which to be thankful. As usual.

This year I activated my long-held dream of starting my own business as a freelance writer and marketing consultant. For several years, being my own boss has been a burning desire for me. Using all the skills I have acquired in my career to help other businesses but on my own terms and schedule.

I’ll admit, I love it so far. I spent 2018 doing the background work and planning and finished it off the first part of 2019, which an official launch in early April. It has been and will continue to be a tremendous amount of work. Even more than I anticipated. I work more than I ever have (and I have long had perfectionist, workaholic tendencies), and yet I enjoy it so much because I get to call the shots.

It occurred to me, not only that I am in an enviable place, but that there are so many folks that played big roles in my life along the way that helped guide me to where I am today. I wouldn’t be where or who I am without their influence; many of them may not even realize their significant role.

So the different take I am making with this post is to acknowledge some key players in my professional journey that deserve recognition. This is my written act of gratitude for this pivotal year.

The Radio Years

First, I’d thank the management at Kicker 106 radio in Beeville, Texas. They took a chance on hiring an evening DJ fresh out of college that blindly mailed them a terrible demo tape pieced together from the campus radio station. The first radio station to offer a job to this aspiring radio star, I accepted their offer and cut my teeth in the radio industry while spinning the country tunes, taking late-night requests and dedications, and navigating life as a young adult 2200 miles from home.

Living that far away was never going to be a long-term situation, so I moved home after a little over a year. Which brings me to my next person to thank.

I will always be grateful for Leslie, who saw my potential in the radio promotion field and offered me an entry-level position. Getting my start in a tiny town is one thing, but transitioning to a large market raised the stakes considerably. I wanted to work my way up the ranks in my home market, in an industry with no job security, and I felt out of my league. I probably was.

Leslie, a seasoned radio veteran in the Portland market, took me under her wings and showed me the finer points of radio promotions, events, and contests. My massive lack of confidence from my rookie status resulted in heaps of awkwardness of my part, but she put up with it and continued to show me the ropes. She even encouraged me to pursue my dream of hosting a talk show and allowed me time to produce and host it when, much to my shock, my idea got approved by management.

Furthermore, Leslie gave me the freedom to start a monthly newsletter for our station email list and pursue certification as a commercial copywriter for the Radio Advertising Bureau. She generously allowed me to expand my skill set, even though the benefit to her department wasn’t always there.

At the same company, props go to Dave, the program director, who gave me a shot as part of the on-air staff as a voice-tracked overnight DJ.

After a great deal of soul-searching, I realized that my dreams of being a radio star had changed. My love for performing had been overshadowed by my love for writing and an unexpected passion for marketing. The transition that followed lead to my next pivotal influence.

Into Marketing, Copywriting, and More

Andrew, a visionary leader and company founder, was looking for someone to join his team at a tech startup courting the radio industry. My ideal experience and a mutual friend led to our meeting, and him offering me a job. His drive, work ethic, and insistence on excellence pushed me harder than I’d ever thought possible. I regularly questioned my ability to live up to his high standards, but his compassionate yet firm style drove me to find within myself that which I didn’t know was there.

I’ll even include in the list, an employer who will remain nameless. This individual falls squarely into the category of the most undesirable work environment imaginable. Slave driving, condescending, disrespectful, trampler of every kind of boundary for work-life balance, and unpleasable perfectionist.

During my tenure at that place of employment, my stomach was perpetually in knots from anxiety, and I learned well how to handle getting chewed out on a regular basis. I also became quite adept at working exceedingly long hours to keep from drowning in an unmanageable workload. I didn’t see my husband much during that time, and often our times together were tainted by my stress and nervous email-checking on my phone.

Nevertheless, I can look back and see the good that came from my employment there. Not only did I develop a much thicker skin, but the regular criticism of my work also helped me establish a more thorough and refined approach to each project. I learned valuable skills and realized I was capable of so much more than I ever dreamed. Part of that was due to the work itself, part of it was due to the demanding management.

Though I’m glad those days are behind me, I’m always one to take the good with the bad.

Kris, an all-star co-worker, also deserves a shout out. He is one of those indispensable types that makes work more bearable. Not only was he a stellar problem solver, he constantly encouraged me when I was overwhelmed and helped me to believe in myself when I was full of doubt. He also showed me a number of ways to be more organized at work; tricks for which I am very grateful, and some of which I still use.

Ready, Set, Open a Business!

I also must give props to Amanda. We worked together at a job 10 years ago, and have remained friends and on-again, off-again workout partners during that time. She preceded me in entrepreneurship by a few years and has been a tremendous source of information and encouragement over the last 22 months as I have gotten my company off the ground. Not only that, but she has passed me business referrals and gotten me involved in projects of hers that have given me a solid start on my client work.

To finish off the list, there’s Larry. Larry has been a bud for 14 years. He hired me on faith in 2009 when I was between jobs, to help manage his office and do a large volume of monotonous work to build up his client list, with which I was successful.

Fast forward to late 2017, and employment with Larry re-entered the picture. Upon learning I was between jobs once again, he offered me my old position back on a part-time basis. I was honest with him that I was leaning towards starting my own company, and he was not only OK with that, but was and still is, incredibly generous and flexible with my schedule so that my business demands can be worked around that job when necessary.

The job at Larry’s office has been the perfect transition to allow me to earn income while I make the slow, steady climb to a full-time client load with SummerTime Communications.

Even though it was my own vision, grit, and work ethic that has gotten me to where I am, I know that I have not done it on my own. It was also due to those people I mentioned above who gave me opportunities, taught, corrected, pushed, and encouraged me. Not to mention my parents, who relentlessly instilled in me during my formative years that I could do whatever I set my mind to accomplish. They said it often enough that I believed them. 🙂

The future is indeed bright. I anticipate continuing to grow my business and having the opportunity to give a hand to others down the road, as so many have done for me.

Thank you for reading! Who is someone who has helped you in your career? Have you thanked them?





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Summer 2019 Highlights & Reflection

With the entrance of fall, I thought it worthwhile to compile a list of the highlights of fun things we did this summer. Not only so I can show them to the people who look at this post, but so I also have a reference with stories and pictures all in one place.

This won’t be a very long post, because this summer was short on outdoor adventure as compared to others.

I make no secret of the fact that summer is my favorite season. No, not because of my name.  As a solar-powered individual, I long for the warmth of the sun. I eagerly wait through the dreary nine months of the other three seasons for the time when jeans, boots, and sweaters begin to gather dust as tank tops, shorts and sandals move to the front of the closet.

Furthermore, as an avid outdoorswoman, I long to hike, camp, swim, kayak, cycle, and all the other things that are best enjoyed in warm weather. Summertime is the time I feel most alive and invigorated.

I stated above that this post will make clear the fact that outdoor adventure was a little shy in 2019. That is for a good reason. After several years of dreaming, and a solid year of planning and pre-work, with 2019 came the birth of my freelance writing and marketing company, SummerTime Communications. As it turns out, starting a company is a lot of work. It takes an enormous amount of time.

Like a small child learning to ride a bike, teetering and wobbling as they peddle, building a company requires one’s utmost attention, holding on to keep things steady, lest the small child tumble and fall. I am delighted to have the opportunity to build a business; it just means more work and less play than I am accustomed to. That is an exchange I am happy to make for the great joy that comes from the freedom of self-employment.

With that long introduction, I now present to you, the fun stuff we actually did over the summer! Some stories and pictures to follow.

I had blogged previously about the insanity of June 2019, which included equal parts fun and work (a little too much of both). You can read about that here.

July 2019

Like most months, July came and went quicker than free donuts in the break room at work. We were pleased to have the opportunity for several get-togethers with both Mike’s family and mine. A Fourth of July BBQ, pool party, birthday parties and more broke up the grind with frivolity and quality time.

August 2019

Somehow August always tends to get jam-packed with activity. This year was no different, but we made sure to block out some time for fun stuff on the calendar, lest we waste away the best weather month of the year doing all work and no play.

If you haven't packed floaties for a hike into a remote mountain lake, you really haven't lived.

If you haven’t packed floaties in on a hike to a remote mountain lake, you really haven’t lived.


Hiking & swimming with our fun-loving cousins, Dean & Rylee. This was the same trip pictured above.



Why hello there, Mt. Rainier, you sexy thing. The memories are of higher quality than the picture. We spent an enjoyable afternoon cruising around Puget Sound in Mike’s Aunt & Uncle’s boat while camping at Penrose Point State Park.



The crew of friends that only gets together 3-4 times per year made a weekend trek down to Roseburg to hang out with the Armstrongs, who are usually the ones making the drive to Vancouver.

September 2019

September usually yields the last splash of summer weather, and we try to capitalize on it by squeezing in one more camping trip, often with our friends the Worthingtons. Well, the weather wasn’t very summery, but we still made our trip, and had a blast as usual, taking in the sights of the beautiful Deception Pass State Park.


Group shot from the start of our hike in Deception Pass.

The color of the water that runs through the pass is quite magnificent. You’ve got to see it for yourself.


Throughout the summer, I made sure to focus on the fact that even in the midst of both of us working two jobs that together tend to eat up a lot of our free time, we still could enjoy the simple pleasures in life. We regularly enjoyed home-cooked dinners outside in our backyard oasis, listening to the sound of birds, watching the trees sway and soaking in the warmth of the evening.

Team cooking became a semi-regular thing, where we each contributed something to make a delicious meal. I have to brag on Mike: with the produce from his garden, he made some killer bruschetta, pesto, marinara sauce and more that turned into some succulent cuisine. We had fun making food to meet or exceed what we might find in a restaurant.

In conclusion

As I look and think back on what we did do, I see that the exercise served its purpose. I’m smiling thinking about the fun and enjoyment we had. Yes, we worked a lot of weekends. Yet, we managed to enjoy ourselves along the way. Taking each moment as a chance to be grateful for what we have, and the opportunities we’ve been given seems to me to be the path to contentment and a fulfilled life.

Thanks for reading! What did you do over the summer? Feel free to one-up me if you did something cool or went on an excellent vacation. I’d love to hear it.

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Picking Blackberries as a Life Analogy

Recently, my husband and I were on a hunt for wild blackberries in a natural area close to our home. If you’ve ever picked blackberries, you know that flesh wounds are nearly inevitable as the juicy berries are nestled among sharp thorn bushes.

I was reminded of that afresh as I incurred scratches all over my arms and legs reaching for the sweet, fruity reward. All the memories of picking blackberries as a child came rushing back. Suddenly I was upset with myself for wearing a tank top and shorts, rather than at least jeans to help shield my skin from the unforgiving thorns that seem to pierce it regardless of how careful I am to avoid them.

It occurred to me that the pursuit of a bounty of delicious, sweet blackberries is a fabulous analogy for the struggles of life.

Fruit, of course, refers literally to the harvest of antioxidant-rich blackberries. Fruit can also be defined as “the result or reward of work or activity.” E.g. “The fruit of her labor is increased profits.”

When we view fruit as the figurative term in the second definition, the analogies flow freely. Just as the physical work of picking blackberries yields real fruit, comparing the potentially painful labor to the figurative fruit demonstrates noteworthy comparisons. Allow me to enumerate a few.

Little blood, little fruit

It can be frustrating to be the latecomer to a blackberry bush. You arrive with a bucket in hand, hoping to collect a bountiful harvest with little effort. Instead, you find that all the easy pickings upfront are gone, and you have to reach into the thistles to get the fruit that remains.

Was the fruit that was easy to grab plump and delicious? Maybe, maybe not. But it is gone, so you’ll never know. All that remains is to start your first of many long reaches, hoping to grab the ripe fruit that is nestled among the thorns that tear your clothes and skin.

Getting to the best fruit can incur injury or risk

So it is with the best figurative fruit that life has to offer. Most of the easy stuff is picked over before you arrive on the scene, so you must decide. Will you keep looking for easy pickings: the job that doesn’t challenge you, the romantic relationship with the first person who shows interest, the friends that are quick to take and slow to give, or the college that is eager for students, but may not be the best choice for your career path?

Those opportunities are bountiful, but they get snapped up by average and underachievers. You can keep walking to the next bush to find more of the same, or …

Will you risk reaching into the unforgiving, sharp brambles for the juicy berries at which the lazy people can’t be bothered to grasp? As you reach for them, no matter how careful your moves, branches will unexpectedly snap back at you and draw blood with startling rapidity.  As you begin to load your bucket with delicious fruit (life experience), the wounds will add up.

That job for which you are qualified, but seems like a reach from your current position, for which you stay up all night customizing your resume … you might never get the courtesy of even a callback.

That person you’d love to have as a friend, that you think would make your social life complete, might show disinterest at your invitation to get to know them.

The person you’ve been crushing on, for whom you research all their interests so you have something to talk to them about, could reject your request for a date.

The promotion at work that is a no-brainer: given to someone else because they have the right connection to the decision-maker.

These scenarios and countless more are the sharp bushes that wound us as we reach for the better things in life.

The risk, payoff and learning process

My contention, as I survey the bloody scratches on my arms and legs, and see an unsatisfactory amount of blackberries in my bucket, is that I want more fruit. That means reaching back into the danger zone with more cuts a probability, if not a certainty.

As soon as I get home, however, the pain of the cuts fades into the background as I begin to enjoy the harvest of delicious blackberries.

So it is with striving for higher goals. Temporary setbacks and discouragements abound. It’s wildly intimidating to switch careers knowing that you are back at the bottom of the learning curve. I imagine it takes a tremendous amount of courage to ask someone out for a date that you think is out of your league. (I’m so glad my now-husband did that, because if he hadn’t taken that first step, we’d never have even started dating. And as it turned out, I was dying to get to know him, but willing to wait for him to make the first move.)

The point

I am confident you’re catching the drift of the analogy. The point is, the best things in life require effort that costs us something. It may leave a scar or three in the process. But what we eventually get in return is a sweet bounty of that which we’ve pursued. Whether it is meaningful relationships, a satisfying career, working through our own psychological baggage to be healthy, or any number of challenges that seem insurmountable before we start.

The work is worth it. Would you agree?

If you have comments or want to share a story about your triumph over a figurative sticker bush, I would be honored to hear it.




Posted in Advice, Blogging, Opinion, Self-Improvement | Tagged , , , | 2 Comments